An Authoritative Record of Ethereum Market Research

Ethereum Market Research Center

Original research and sharp opinions on Ethereum's protocol, economics, and systems. Read by the people building and using it.

William Mougayar

23 articles · Page 1 of 2

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Jan 30 Opinion
Beyond the Risk-On Trade: Why ETH and BTC Must Graduate to Fundamentals Risk-on pricing built crypto fast. Fundamentals will decide whether it lasts. Should ETH and BTC remain risk-on assets, or is…
William Mougayar6 min
Dec 11 Reports
The Internet's Blueprint for Ethereum: A Trillion-Dollar Public Goods Valuation Framework This report argues that Ethereum is fundamentally mispriced because markets value it as a for-profit company rather than as a…
William Mougayar2 min
Dec 02 Opinion
The Death of the Cycle: Why Ethereum Is No Longer a Momentum Trade We need to stop thinking about Ethereum through the old lens of “crypto cycles.”The bull/bear, four-year-halving-cycle mindset is a relic…
William Mougayar3 min
Nov 10 Opinion
Ethereum Is Not a Blockchain: It’s a New System with Internet-Like Properties There’s a common shorthand that reduces Ethereum to a “blockchain.” It’s not wrong, but it’s incomplete — a category error…
William Mougayar4 min
Oct 14 Opinion
The New L1s Are Just Alternative Chains, Not L1 Killers The “new corporate L1s” being launched by payments and stablecoin giants aren’t substitutes for a general-purpose, credibly neutral base layer…
William Mougayar5 min
Sep 25 Opinion
Ethereum Doesn’t Need an Elevator Pitch — Its Plurality Defies It Calls for Ethereum to distill itself into a single “elevator pitch” miss the essence of what it actually is: a…
William Mougayar3 min
Sep 17 Opinion
Solana is Not Ethereum, Not an Ethereum Killer, Not even Close The narrative that “Solana is Ethereum but faster” is a misnomer in the blockchain industry. On the surface, both networks…
William Mougayar7 min
Sep 13 Opinion
The Ethereum Performance Paradox: Why One Metric Doesn’t Capture Blockchain Value There’s an old saying in management: not everything that can be measured counts, and not everything that counts can be…
William Mougayar5 min
Aug 25 Opinion
Ethereum as the Amazon of Blockchain When Amazon was founded in the mid-1990s, few could imagine that an online bookstore would evolve into one of the…
William Mougayar7 min
Aug 12 Opinion
Underpriced Revolution: Ethereum 2021 vs. 2025 In August 2025, ETH is trading at levels not seen since December 2021. On paper, the price is the same.…
William Mougayar4 min
Jul 24 Opinion
Ultimate Guide to ETH as a Productive Asset: 10 Strategies ETH has evolved into a productive financial instrument. It is a foundational pillar of decentralized finance (DeFi). Unlike static store-of-value…
William Mougayar7 min
Jul 17 Featured
ETH as a Productive Treasury Asset As Ethereum approaches its 20-year milestone, it is entering a transformative phase marked by accelerating institutional interest. Now widely regarded…
William Mougayar2 min
Jul 15 Featured
Beyond Bitcoin: ETH as a Corporate Treasury Asset Galaxy highlights how four U.S.-listed companies were the first to adopt Ethereum (ETH) reserves on their balance sheets. Following MicroStrategy’s…
William Mougayar1 min
Jul 07 Opinion
Trust Is the Final Blockchain Frontier Speed, features, and promises can be copied—trust cannot. It’s earned, not declared. Ethereum is proof that time matters. In the…
William Mougayar4 min
Jun 21 Opinion
Ethereum’s Success: Creating Category and Winning the Mindshare Race An exploration of how strategic branding and adherence to fundamental marketing principles have secured Ethereum’s position as the industry’s leader.…
William Mougayar9 min
Jun 17 Opinion
Rethinking Blockchain Valuation for the Age of Decentralized Infrastructure Traditional metrics fail to capture what blockchains really are. A new paradigm is needed—one rooted in usage, monetary flows, public…
William Mougayar6 min
Jun 13 Opinion
Ethereum Can’t Be Valued on Discounted Cash Flow Ethereum Is Not a Company, It’s the Backbone of a New Digital EconomyThe narrative that Ethereum should be valued like…
William Mougayar4 min
Jun 11 Opinion
The Roll of Network Effects: Ethereum’s Edge Over Solana The VHS vs. Betamax format war of the late 20th century offers a surprisingly apt historical lens through which to…
William Mougayar5 min
Jun 10 Opinion
Don’t Let the Cult of Price Hold Crypto Back Focusing solely on crypto prices masks the real progress taking place on blockchains like Ethereum William Mougayar, founder of the…
William Mougayar1 min
Jun 06 Opinion
Stop Comparing Solana to Ethereum There are fundamental differences that separate Ethereum’s long game from Solana’s shortcut strategy While Ethereum and Solana may both claim…
William Mougayar5 min